German Marketing Clinic
The Travel Marketing Factory GmbH (tmf) and Expoforce ran a marketing clinic for exhibitors at IMEX 2008. Having been strategic partners of IMEX since the launch show, tmf and Expoforce were able to offer professional support and successful marketing strategies for exhibitors based on many years of experience of the German speaking, central European outbound MICE markets.
Expoforce designs and constructs successful stand concepts for international trade shows and is particularly experienced in stands for MICE trade shows. Their expertise will help to get the best return on investment for your trade show budget.
Click here for tips from tmf on how to access the German MICE Market
Each
year tmf, in partnership with IMEX, conducts research into the German outbound buyer market. Research of the agency and corporate buyer markets
is undertaken through phone interviews, postal surveys and focus groups.
The research provides information on the business outlook for MICE agencies and corporate planners in Germany, the split between domestic and outbound events and their preferred destinations. An insight into the preferred sources for destination and venue information is given alongside which onsite services are most important when planning an event abroad. The German market is looked at from the position of a convention bureau, tourist office or hotel group.
The results of the 2008 research were presented at IMEX on 23 and 24 April.
Click here for a summary of the 2008 research and further IMEX and partner research
For more details on Travel Marketing Factory GmbH and Expoforce including the clients they work with please see: www.tmf-gmbh.de and www.expoforce.ch, or contact Johanna Fischer